Country Road RV

Country Road RV specialise in selling high quality accessories and components for Recreational Vehicle (RV) and motor-home owners.

The site needed to be clean and easy to read on mobile devices. Products need to be added easily along with their photos.

Choosing an eCommerce Package

Country Road RV's home page.
Country Road RV’s home page.

For the selling side of the site I considered using WP e-Commerce by Getshopped, but I wasn’t that impressed with it so I thought I would give the well known Woocommerce a try. Woocommerce also comes with it’s own templates and for this one I chose Artificer from WooThemes for this build. Ultimatum also caters to Woocommerce, but the Artificer suited the look wanted for Country Road RV.

The Artificer theme is basic and (mostly) easy to use. It is responsive; that is, it will adapt on its own to the narrow screen of mobile phones and tablets. These devices are becoming more popular for web browsing and it’s a good idea to keep those users in mind when designing sites.

Product Display

A typical Woocommerce product display.
A typical Woocommerce product display.

One of the annoyances of Woocommerce is that you don’t have much control over how the products are displayed.

Looking at the screen shot from the site there is a large vacant space above the “Product Desciption”. This is one space I would like to used better. I need to research Woocommerce more before making changes. I have just completed another site and with a completely different theme and it has the same problem, or feature maybe!

I found instructions that you need to override /wp-content/plugins/woocommerce/templates/content-product.php.

Overriding Woocommerce

To override Woocommerce in this example copy the above file to: /[your_theme]/woocommerce/content-product.php

Woocommerce uses hooks to display the content. A list of hooks can be found here.

Make sure all changes you make are tested before releasing onto your users.

Later Changes

The site owner has since moved on to a number of new designers, each a backward step as neither use an e-commerce component. Both iterations are not responsive to mobile phones and will miss out on searches from Google mobile users. The original site was fully responsive.

Only some of the photos I took have remained. I can only assume the owner could not cope with Woo-commerce and sought an easier and probably a cheaper solution.

The site can be viewed by going to